They make many of our heavily used household products like Tide and Old Spice. The folks at Proctor and Gamble have other tricks up their sleeves to in regards to corporate social responsibility. More specifically, their Live, Learn and Thrive program.
The Live, Learn and Thrive program roots its focus in improving the lives of children around the world. The program doesn’t encapsulate one specific mission but instead has a general focus over all areas of social responsibility, with 100 different programs found in 60 different countries. The company dedicates a lot of time and resources to helping clean water and vaccines to children in Africa to improving educational opportunities for children in Asia.
Why, especially in a tight economy, would so many valuable company resources be spent outside the walls of the company. The people at Proctor and Gamble feel that large corporations have a responsibility to be a power for good in the world. They have applied this corporate responsibility culture into their philanthropy programs and even in their employee engagement systems. P&G encourages its employees to carry that attitude out into their own communities. This goes beyond financial support (P&G employees have donated millions to charitable causes) but volunteering time to help with building projects and youth mentoring.
This is just one example of how a company has fostered an attitude of social responsibility to encourage employee engagement and help make the world a better place. How are you changing the world?