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      Our Team

      HHPLIFT is a family, with everyone on our team contributing something unique, positive, and inspiring.

      Executive Leadership Team


      Dena Hirschberg

      President


      Dena leads HHPLIFT and started with the company in 2012 as a sales manager, becoming Executive VP of Sales and Marketing in 2016. Since becoming president in 2018, She has overseen the company’s growth in existing and new channels of distribution, with a focus on the promotional products market, incentive companies, and retail industry. She has developed successful new revenue streams for the company, integrating the HHPLIFT mission into all facets of the business. Dena re-developed and re-launched the company’s 1eleven® Program and assembled the team responsible for creating its successful brand. Her sales team continues to increase the company’s annual sales revenue. Much of her time, currently, is spent on strategy, growth, and fundraising. 


      Dena has worked on numerous strategic innovation and new product development teams for Fortune 500s, is co-founder of a multiple award-winning toy company, and is a graduate of Northwestern University. 


      She is grateful for her amazing teams, both at HHPLIFT and at home.

      Lala Abasova

      Vice President, Finance


      Dena Hirschberg

      President

      Dena leads HHPLIFT and started with the company in 2012 as a sales manager, becoming Executive VP of Sales and Marketing in 2016. Since becoming president in 2018, She has overseen the company’s growth in existing and new channels of distribution, with a focus on the promotional products market, incentive companies, and retail industry. She has developed successful new revenue streams for the company, integrating the HHPLIFT mission into all facets of the business. Dena re-developed and re-launched the company’s 1eleven® Program and assembled the team responsible for creating its successful brand. Her sales team continues to increase the company’s annual sales revenue. Much of her time, currently, is spent on strategy, growth, and fundraising. 


      Dena has worked on numerous strategic innovation and new product development teams for Fortune 500s, is co-founder of a multiple award-winning toy company, and is a graduate of Northwestern University. 


      She is grateful for her amazing teams, both at HHPLIFT and at home.

      Lala Abasova

      Vice President, Finance


      Dena Hirschberg

      President

      Dena leads HHPLIFT and started with the company in 2012 as a sales manager, becoming Executive VP of Sales and Marketing in 2016. Since becoming president in 2018, She has overseen the company’s growth in existing and new channels of distribution, with a focus on the promotional products market, incentive companies, and retail industry. She has developed successful new revenue streams for the company, integrating the HHPLIFT mission into all facets of the business. Dena re-developed and re-launched the company’s 1eleven® Program and assembled the team responsible for creating its successful brand. Her sales team continues to increase the company’s annual sales revenue. Much of her time, currently, is spent on strategy, growth, and fundraising. 


       Dena has worked on numerous strategic innovation and new product development teams for Fortune 500s, is co-founder of a multiple award-winning toy company, and is a graduate of Northwestern University. 


      She is grateful for her amazing teams, both at HHPLIFT and at home.

      Lala Abasova

      Vice President, Finance


      1eleven® Program


      Ava Berry

      Director of Social Enterprise Engagement

      Ava is the Director of Social Enterprise for HHPLIFT's 1eleven® Program. She came to 1eleven in 2018, eager to bring her experience to the world of Social Enterprise. After practicing law in the 90s, she shifted her energies toward public service. She served as an intern with Public Allies under the direct leadership of Michelle Obama. Next, she spent time as a CPS teacher in North Lawndale. She and her business partner launched a successful toy business, now in its 20th year. She recently became a certified Yoga instructor. She enjoys weekly visits to Growing Home in Englewood, picking out fresh produce for our community salad.

      Alejandra Camargo
      1eleven® Program Manager


      Elvin Rivera

      eCommerce and Fulfillment Specialist


      Julia Cramarosso 

      1eleven® Junior Program Associate


      Harry Zucker

      1eleven® Program Associate Trainee


      Ava Berry

      Director of Social Enterprise Engagement

      Ava is the Director of Social Enterprise for HHPLIFT's 1eleven Program. She came to 1eleven in 2018, eager to bring her experience to the world of Social Enterprise. After practicing law in the 90s, she shifted her energies toward public service. She served as an intern with Public Allies under the direct leadership of Michelle Obama. Next, she spent time as a CPS teacher in North Lawndale. She and her business partner launched a successful toy business, now in its 20th year. She recently became a certified Yoga instructor. She enjoys weekly visits to Growing Home in Englewood, picking out fresh produce for our community salad.

      Alejandra Camargo
      Production Manager 


      Elvin Rivera

      1eleven® Senior Program Associate 


      Julia Cramarosso 

      1eleven® Junior Program Associate


      Harry Calenoff

      1eleven® Program Associate Trainee


      Ava Berry

      Director of Social Enterprise Engagement

      Ava is the Director of Social Enterprise for HHPLIFT's 1eleven Program. She came to 1eleven in 2018, eager to bring her experience to the world of Social Enterprise. After practicing law in the 90s, she shifted her energies toward public service. She served as an intern with Public Allies under the direct leadership of Michelle Obama. Next, she spent time as a CPS teacher in North Lawndale. She and her business partner launched a successful toy business, now in its 20th year. She recently became a certified Yoga instructor. She enjoys weekly visits to Growing Home in Englewood, picking out fresh produce for our community salad.

      Alejandra Camargo

      1eleven® Program Manager


      Elvin Rivera

      eCommerce and Fulfillment Specialist


      Julia Cramarosso 

      1eleven® Junior Program Associate


      Harry Calenoff

      1eleven® Program Associate Trainee


      Sales Team


      Jim Wersching 

      Vice President, Sales

      Jim has more than 20 years' sales experience working both in retail and as a rep/buyer. As HHPLIFT's Director of Sales, he has expanded our partnerships and established himself as a leader and resource at HHPLIFT. While taking time off to raise his family, Jim was involved in volunteering and raising money for the Chicago Park District and Chicago Public Schools.

      Kelley Shields 

      National Sales Manager, Creative Director, Retail


      Jim Wersching 

      Director of Sales

      Jim has more than 20 years' sales experience working both in retail and as a rep/buyer. As HHPLIFT's Director of Sales, he has expanded our partnerships and established himself as a leader and resource at HHPLIFT. While taking time off to raise his family, Jim was involved in volunteering and raising money for the Chicago Park District and Chicago Public Schools.

      Kelley Shields 

      National Sales Manager, Creative Director, Retail


      Jim Wersching 

      Vice President, Sales

      Jim has more than 20 years' sales experience working both in retail and as a rep/buyer. As HHPLIFT's Director of Sales, he has expanded our partnerships and established himself as a leader and resource at HHPLIFT. While taking time off to raise his family, Jim was involved in volunteering and raising money for the Chicago Park District and Chicago Public Schools.

      Kelley Shields 

      National Sales Manager, Creative Director, Retail


      Maude Graham 

      Director of Sales Operations and Events

      Maude is the main point of contact for our promotional customers. Managing time, talent, producing partners and deadlines are all in a day’s work. She also manages all of HHPLIFT’s events throughout the year from the holiday sale to the annual fundraiser. Before joining our team, she was a freelance production manager for various professional Chicago theaters. Swimming and mosaics keep her sane, and her two grown children, two hounds and a cat keep her heart full.

      Nick Bustamante 

      Account Manager,
      Multi-Channel Sales 


      Alicia Barlow 

      Product Specialist and Pop-up Manager

      Alicia is a former participant of New Moms and Bright Endeavors. Being a part of a social enterprise has helped her overcome many obstacles, gain job skills, and build confidence. Alicia's passion has always been to help others, and working with such a passionate and dedicated group of people has helped her stay focused and positive. A better life and future for her family is one of her biggest goals.


      Maude Graham 

      Account Manager,
      Branded Solutions   

      Maude is the main point of contact for our promotional customers. Managing time, talent, producing partners and deadlines are all in a day’s work. She also manages all of HHPLIFT’s events throughout the year from the holiday sale to the annual fundraiser. Before joining our team, she was a freelance production manager for various professional Chicago theaters. Swimming and mosaics keep her sane, and her two grown children, two hounds and a cat keep her heart full.

      Nick Bustamante 

      Account Manager,
       Multi-Channel Sales 


      Alicia Barlow 

      Product Specialist and Pop-up Manager

      Alicia is a former participant of New Moms and Bright Endeavors. Being a part of a social enterprise has helped her overcome many obstacles, gain job skills, and build confidence. Alicia's passion has always been to help others, and working with such a passionate and dedicated group of people has helped her stay focused and positive. A better life and future for her family is one of her biggest goals.


      Maude Graham 

      Director of Sales Operations and Events  

      Maude is the main point of contact for our promotional customers. Managing time, talent, producing partners and deadlines are all in a day’s work. She also manages all of HHPLIFT’s events throughout the year from the holiday sale to the annual fundraiser. Before joining our team, she was a freelance production manager for various professional Chicago theaters. Swimming and mosaics keep her sane, and her two grown children, two hounds and a cat keep her heart full.

      Nick Bustamante 

      Account Manager, Multi-Channel Sales


      Alicia Barlow 

      Product Specialist and Pop-up Manager

      Alicia is a former participant of New Moms and Bright Endeavors. Being a part of a social enterprise has helped her overcome many obstacles, gain job skills, and build confidence. Alicia's passion has always been to help others, and working with such a passionate and dedicated group of people has helped her stay focused and positive. A better life and future for her family is one of her biggest goals.


      Fundraising


      Tauna Kruse

      Director of Corporate Relations, Fundraising

      Tauna has 25 years of experience in the promotional industry, leveraging many successful years in sales incentives, marketing, promotions and print. During her tenure she developed a powerful blend of strategic and hands-on product knowledge while keeping up with the trends. She is active in her community and, along with her family, she volunteers at Honor Flight Chicago, her church and local women’s outreach programs.

      Tauna Kruse

      Director of Corporate Relations, Fundraising

      Tauna has 25 years of experience in the promotional industry, leveraging many successful years in sales incentives, marketing, promotions and print. During her tenure she developed a powerful blend of strategic and hands-on product knowledge while keeping up with the trends. She is active in her community and, along with her family, she volunteers at Honor Flight Chicago, her church and local women’s outreach programs.

      Tauna Kruse

      Director of Corporate Relations, Fundraising

      Tauna has 25 years of experience in the promotional industry, leveraging many successful years in sales incentives, marketing, promotions and print. During her tenure she developed a powerful blend of strategic and hands-on product knowledge while keeping up with the trends. She is active in her community and, along with her family, she volunteers at Honor Flight Chicago, her church and local women’s outreach programs.

      Marketing Team


      Jessie Jury 

      Marketing Director

      Jessie Jury oversees our online presence, including the website and social media channels. She began her career as a magazine editor, and this background provides a platform for storytelling, rooted in journalistic integrity, on which she bases communications strategy. She loves to travel and spends her free time hiking and camping with her family and two dogs.

      Katey Goorvich Communications Director   

      Katey conceptualizes, writes, and designs marketing plans and campaigns. Her background is in marketing and communications, print production, and non-profit organization management. She startles easily, loves dogs, eating seeds and leaves, and rollerblading. 

      Jessie Jury 

      Marketing Director

      Jessie Jury oversees our online presence, including the website and social media channels. She began her career as a magazine editor, and this background provides a platform for storytelling, rooted in journalistic integrity, on which she bases communications strategy. She loves to travel and spends her free time hiking and camping with her family and two dogs.

      Katey Goorvich
      Communications Director   

      Katey conceptualizes, writes, and designs marketing plans and campaigns. Her background is in marketing and communications, print production, and non-profit organization management. She startles easily, loves dogs, eating seeds and leaves, and rollerblading.

      Cat Conrad

      Photographer


      Eli Mendez

      Graphic Designer  


      Jessie Jury 

      Marketing Director

      Jessie Jury oversees our online presence, including the website and social media channels. She began her career as a magazine editor, and this background provides a platform for storytelling, rooted in journalistic integrity, on which she bases communications strategy. She loves to travel and spends her free time hiking and camping with her family and two dogs.

      Katey Goorvich 

      Communications Director   

      Katey conceptualizes, writes, and designs marketing plans and campaigns. Her background is in marketing and communications, print production, and non-profit organization management. She startles easily, loves dogs, eating seeds and leaves, and rollerblading.

      Cat Conrad

      Photographer

      Eli Mendez

      Graphic Designer  


      Cat Conrad
      Photographer Goddess


      Elijah Mendez

      Graphic Designer

      Customer Service


      Debbie Gerstein 

      Customer Service Support 


      Debbie Gerstein 

      Customer Service Support 


      Debbie Gerstein 

      Customer Service Support 


      Shipping


      Alec Blas 

      Warehouse Manager 


      Alec Blas 

      Warehouse Manager 


      Alec Blas 

      Warehouse Manager 


      Contact Us

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