As part of their “Countdown to Christmas” series, the theme for today was gifts that gave back. Each set of items featured products whose sales ultimately contributed to either a charity or other social good initiative. What was the first set of products shown in the segment? Do-Goodie brownies from our friends at Greyston Bakery.
The segment explains how Greyston Bakery doesn’t hire people to bake brownies but instead bake brownies to hire people. Greyston employs homeless, recently incarcerated or other impoverished individuals to help make the brownies in their factory. This business model uses the profits to help teach theses individuals job and life skills in order that they may experience a more sustainable lifestyle.
Want to see the Good Morning America clip? Click here or simply follow the link below for the full segment!