Mix Ben & Jerry’s with World Fair Trade Day and Twitter and you’ve got yourself one delicious socially-responsible sundae. The creative brains behind Ben & Jerry’s social mission have done it again! Their newest initiative allows Twitter users to “put their unused Twitter characters to good use.”

The Fair Tweets campaign automatically inserts a Fair Trade message at the end of a user’s tweet to spread awareness about World Fair Trade Day on May 14. It’s a pretty cool concept! To join the fun, simply visit their website (http://fairtweets.com), type in your Tweet and they automatically fill in the rest! In our example below, we typed the black message and they filled in the rest with the green message.

Unfamiliar with World Fair Trade Day? It’s an initiative of the World Fair Trade Organization and is supported by thousands of citizens, Fair Trade Organizations, social and environmental movements, producers and consumers all around the planet.

On May 14, millions will celebrate World Fair Trade Day. This year’s theme is “Trade for People – Fair Trade Your World.” It encompasses the need to put people and the environment at the heart of trade and consumption.

The World Fair Trade Organization is the global network of Fair Trade Organizations around the planet. It represents more than 400 Fair Trade Organizations from more than 70 countries with highest geographical outreach.

What are you doing to celebrate? Leave a comment and let us know!